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WebJan 30, 2024 · BCG Matrix Analysis 1. Choose the unit: 2. Define the market 3. Calculation of Relative Market Share 4. Calculation of Market Growth Rate 5. Draw the circles on a matrix Let’s apply these steps to analyze an India Company! Benefits of BCG Matrix Analysis Limitations of BCG Matrix Analysis Summary Boston Consulting Group Analysis WebThe Growth Share Matrix, also known as the BCG Matrix, is a portfolio management framework developed by the Boston Consulting Group’s founder in 1968. It divides a company’s business units into categories based on … ott player iptv
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